Interaction is a marketing strategy through mobile games. The main function of the app is to convey a message directly to the customers by engaging them through the games. We live in the information age, it has become increasingly challenging to attain and retain the attention of the masses. There is a need for an engaging communication channel that can rival today’s distractions.
Games tend to monopolise the player’s attention during play. The current methods of communication are mostly one way / unidirectional, interaction offers a chance for our clients to engage a target audience while they are in this “monopolised” state of mind. They can embed their principles/ideas/memes/messages. Interaction will help companies sell their brands. Interaction will help governments talk about policies such as devolution. Interaction will help educators during lessons in classrooms. Interaction will literally engage the users.