Elimu Kenya targets at providing relevant information about private academic institutions to the people looking forward to joining them. The information include courses, fees, tuition durations, intakes alerts etc. of all the client academic institutions. This helps to reduce the TIME and MONEY spent to physically visit these institutions for enquiries, as one will only need to log on to the website.
Elimu Kenya also offers online career guidance especially to the K.C.S.E graduates so as to enable them make right choices for their career paths.
It makes choosing of an academic institution easier, faster and cheaper and estimates to reach at least 2.1 million people per month people through online and offline services. Elimu Kenya embraces the usage of mobile friendly website as the targeted audience is of between ages 18 – 30 years have use the mobile gadget when surfing through the internet.
It will enhance the customers' publicity to the customer’s targeted audience i.e people searching to join these educational institutions. Even the marginalized and new academic institutions will have an equal chance of exposing their services to the public through Elimu Kenya.